Whether you prefer plain cheese, spice it up with pepperoni or want to go wild with pineapple, we’re serving up all the toppings for a best-in-class ABM program.
As part of their overall demand management strategy, b-to-b organizations are accelerating the adoption of account-based marketing (ABM) programs. Ninety-three percent of b-to-b organizations state that ABM is either extremely or very important to overall organizational success. When a b-to-b organization successfully implements an ABM program, it can lead to a satisfied appetite that includes improved business performance and tighter organizational alignment.
However, success is not as simple as picking up the phone, placing your order and waiting for the delivery. While some organizations are on their second slice, many are still waiting on their dough to rise.