The Range of Responsibilities
for Demand Marketing
It doesn't matter if you've been in Demand Marketing for eons, or are just setting out on a new journey to Demand Nirvana, there is always the same call:
"We need to be more strategic!"
The SiriusDecisions Demand Marketing Range of Responsibilities Model helps organisations understand what strategic means across six key priorities, and maps out the different levels from operationally adept to strategically important.