How To Control Social Media Sprawl And Create The Right Social Media Architecture For Your Business
38 Minute OnDemand Webcast
Most organizations let social media grow organically, resulting is the proliferation of social media properties that can be off-brand and off-message. Taking control of this social media sprawl requires careful planning and a conscious effort to build a social media architecture that is the right fit for the business.

In this webcast replay, we explore ways to govern and manage social media networks so they align with your business strategy and protect and build your brand.
Presenter:
Ian Bruce,
Research Director,
Brand and Communications Strategies
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