Account-Based Marketing: Planning 2020
Planning for the upcoming fiscal year can be a daunting initiative for many B2B leaders. It’s easy to fall back on the tactics that were executed in the previous year, instead of considering new shifts in the market and insights on what’s working for other organizations.
The SiriusDecisions 2020 Planning Assumptions uncover the key trends, specific to each function of the revenue engine, that will help b-to-b leaders capitalize on opportunities and guide their planning efforts for 2020, as well as recommended steps for each, called SiriusActions.
In this replay, we describe five planning assumptions that ABM leaders need to be aware of and take action on as they begin their planning for 2020 and continue to evolve in the dynamic world of B2B.