Introduction to the Campaign Framework
1 Hour OnDemand Webcast
Every day, we work with organizations whose reputation, demand creation and sales enablement efforts are loosely connected, at best, and working at cross purposes, at worst. The result is a lack of well-defined, tightly interlocked campaign planning. This replay presentation will introduce the following SiriusDecisions models/constructs:

  • Campaign Framework
Presenters:
Jennifer Ross,
Service Director,
Marketing Executive Strategies

Craig Moore,
Executive Research Director,
Marketing Executive Strategies

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