Overcoming Buying Group Blindness
Most organizations with account-based go-to-market strategies are failing to achieve what they hoped to because they are still focused on individual leads at the tip of the waterfall, failing to account for the fact that their buyers operate as teams.
In this replay, we review how high performing organizations are using updated processes and new technologies to overcome buying group blindness and succeed in an account-centric world.
Sr. Research Director,
Marketing Operations Strategies