In the effort to address many stakeholder needs and deliver solutions quickly, product management often focuses on immediate and rapid execution instead of problem assessment. By reacting quickly and failing to fully understand the problem, product management risks developing solutions that fail to address key issues or, even worse, exacerbate the current situation.
In this webcast, we share five trends that will impact product management leaders in 2017:
Organization: Centralize the Product Management Function
Process: Implement a Consistent Process to Understand Customer Needs