Product Management:
Planning Assumptions for 2017

1-Hour OnDemand Webcast 

Sirius Decisions: Intelligent Growth


In the effort to address many stakeholder needs and deliver solutions quickly, product management often focuses on immediate and rapid execution instead of problem assessment. By reacting quickly and failing to fully understand the problem, product management risks developing solutions that fail to address key issues or, even worse, exacerbate the current situation.

In this webcast, we share five trends that will impact product management leaders in 2017:

  • Organization: Centralize the Product Management Function

  • Process: Implement a Consistent Process to Understand Customer Needs

  • Measurement: Operationalize Pricing

  • Interlock: Managing Sales 

  • Technology: Manage Product Ideas

© 2016 SiriusDecisions Inc. • (203) 665-4000

Presenter:

Jeff Lash
VP and Group Director,
Go-to-Market