Financial services organisations are often challenged with several marketing priorities: winning and growing accounts more efficiently; building long-term relationships with key accounts and driving engagement with strategic partners. In our recent global CMO study, financial services companies state that enhanced strategic customer and partner experience is their most significant priority for the next two years. As a result, best-in-class organisations are complementing their existing broad-based demand creation efforts by focusing resources to win, grow, retain and nurture targeted accounts more strategically. This is the power of account-based marketing (ABM).
Companies that have adopted an ABM approach have seen significant benefits: increased engagement with target accounts, improved win rates, higher average deal size, and better sales and marketing alignment.
To learn more about key marketing trends in financial services, including how organisations achieve these types of results through adopting ABM, please join our upcoming SiriusDecisions forum. The complimentary forum and networking event is by invitation-only, and will feature SiriusDecisions research and insights, as well as customer examples that illustrate approaches for successful marketing strategy and execution.
The forum discussion will look to answer questions such as:
What are the key areas of focus for marketing leaders in financial services?
How is ABM different from traditional approaches for driving demand?
What have best-in-class organisations achieved in their ABM efforts and how did they do it?
What are the unique challenges to implementing ABM in financial services?
The forum agenda is as follows:
3:00 p.m. – 3:30 p.m. Registration and networking 3:30 p.m. – 3:45 p.m. Welcome and introductions
3:45 p.m. – 4:30 p.m. Content sharing, examples and discussion – part one 4:30 p.m. – 4:45 p.m. Networking break
4:45 p.m. – 5:45 p.m. Content sharing, examples and discussion – part two 5:45 p.m. – 6:00 p.m. Closing 6:00 p.m. – 7:00 p.m. Cocktail reception and networking (optional)
Space at this forum is limited, so please register your interest for the event using the form opposite and we will confirm your place. We look forward to welcoming you to the event!