Accelerate Growth in China with Global MarTech Adoption
Lunch and Learn with Marketo
Tuesday 9 October 12:45 - 13:45 Melati Jr Ballroom 4011
In this presentation, you will learn how a fortune 500 company like Schneider leverages on Martech to accelerate Digital Demand Generation Strategy, Digital Transformation, drive marketing & sales alignment and business growth.
Meng Dong Program Manager, Digital Demand Generation at Schneider Electric
As Schneider's Global Digital Demand Generation Program Manager, Dong Meng manages the program lifecycle by delivering great customer experiences across all digital channels to drive conversion. This involves working through business transformation initiatives with Country Leads, adoption of new technologies (like Marketo), solution deliveries and ROI analysis.
Prior to this role, MENG comes with great experience as he held a senior SAP consultant at consulting firm, and various positions in Schneider Digital Practice, including SAP front office manager in China and global deployment, and APAC Regional Customer Experience deployment manager. MENG successfully deployed solutions like SFDC (CRM), Customer Care Excellence, E-Commerce and Partner Relationship Management capability to all APAC countries.