Marketing Operations Evolution - Connecting the Dots

Lunch and Learn with Verticurl

Tuesday 9 October
12:45 - 13:45
Melati Jr Ballroom 4111

This case study will focus on how marketing operations function if strategically integrated and can become the thread that connects the dots - not only for marketing function but for the entire organization. One of the biggest takeaways will be listening to the customer and tailoring the content based on that discussion. It highlights the importance of having the tech stack, data and insights together in order to achieve better results of the synergies. Lastly, the case study discusses content production and personalization being part of this function and how it can revolutionize the demand generation.


Monish Munshi, Senior Manager Marketing Operations, Red Hat
Monish Munshi currently leads the Marketing Operations team at Red Hat as Senior Manager. Prior to Red Hat, he performed several leadership roles at HP, including Solutions Manager for Digital Marketing and Senior Manager of Marketing Effectiveness. A graduate of the University of Pune with a B.E. in Industrial, Munshi believes that “Marketing is not a sacred cow anymore. It has become even more important to drive Marketing process transformation which should clearly reflect ROMI and also deliver insights to make marketing spend more efficient. I’m deeply passionate about driving these insights.”

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