SiriusDecisions Webcast:
ABM in a GDPR World 

1-Hour Webcast Replay

Account-based marketing (ABM) has quickly risen to become a favoured strategic approach for b-to-b organisations of all sizes and industry.  ABM’s core value proposition rests on the ability of sales and marketing to deliver relevant and timely content and interactions to specific contacts within highly valued accounts.  But how can ABM work in an increasingly regulated environment where corporate and individual privacy restrictions must be adhered to at the risk of significant penalties? 

In this webcast replay we will help you understand the current regulatory landscape impacting GDPR adherence and how it impacts account-based marketing.  

Sirius Decisions: Intelligent Growth

Presenters:


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Julian Archer
Senior Research Director
Marketing Operations Strategies

Robert Peterson
Senior Research Director
Account-based Marketing