SiriusDecisions Webcast: B2B Demand Creation by the Numbers
1-Hour Webcast, Wednesday 16th January 1 p.m. GMT | 8 a.m. ET
In this webinar we will discuss and dispel some of the popular "Myths" of B2B Demand Marketing.
Sales and Marketing alignment is crucial to success in B2B marketing so we will look at how we can better align these key parts of our "Revenue Engine". We will look at the need to focus on the whole "funnel" to examine areas for improvement and we will also discuss the need to address buyer need with greater personalisation and attention to different personas and their needs.