SiriusDecisions Webcast: B2B Demand Creation by the Numbers
1-Hour Webcast Replay
In this webinar we discuss and dispel some of the popular "Myths" of B2B Demand Marketing.
Sales and Marketing alignment is crucial to success in B2B marketing so we also look at how we can better align these key parts of our "Revenue Engine". We also explore the need to focus on the whole "funnel" to examine areas for improvement and discuss the need to address buyer need with greater personalisation and attention to different personas and their needs.