SiriusDecisions Webcast:
B2B Demand Creation by the Numbers 

1-Hour Webcast Replay

In this webinar we discuss and dispel some of the popular "Myths" of B2B Demand Marketing.

Sales and Marketing alignment is crucial to success in B2B marketing so we also look at how we can better align these key parts of our "Revenue Engine". We also explore the need to focus on the whole "funnel" to examine areas for improvement and discuss the need to address buyer need with greater personalisation and attention to different personas and their needs. 

Sirius Decisions: Intelligent Growth

Presenters:


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Isabel Montesdeoca
Senior Director
EMEA Research

Chris Parr
Practice Director
EMEA & APJ Consulting