The "Yelp" Effect: What to Know about B2B Review Sites
1 Hour OnDemand Webcast
Consumers led the way with crowdsourced review sites inviting anyone (and everyone) to weigh in on their experiences. Now review sites for B2B offerings have surfaced as part of the toolset for brand and demand marketing.

In this Webinar replay, we clarify the components of B2B review sites and provide context for where they may fit into your efforts to support demand marketing and build influence in the market.

Explanation of the specific features of review sites
Considerations for review sites' role in B2B demand and brand strategy
Potential pitfalls, and how to prepare for or avoid them

 Ian Bruce
 Research Director,
 Brand and Communications
 Amy Bills
 Research Director,
 Customer Engagement
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