Building an Inspiring Brand Through Customer Engagement

1 Hour OnDemand Webcast

A great brand captures the essence of what a company stands for in an authentic way that’s both relevant and differentiated for its key audiences. It’s also a system of meaning and values that should guide strategic decisions and everyday behavior for employees. However, for many companies, the brand becomes muddled because employees either don’t know or don’t care about it, and the result is inconsistent and frustrating customer experiences. So what are the requirements for creating an inspiring brand and bringing it to life through employees, resulting in strong customer engagement throughout all phases of the post-sale lifecycle? This replay provides the following benefits:

  • Gain a deeper understanding of the attributes of great b-to-b brands and how they strengthen customer engagement

  • Learn how to empower employees to deliver against your company’s brand promise to engage and inspire customers

  • Pinpoint the brand enablement and customer engagement activities that drive the greatest impact

Sirius Decisions: Intelligent Growth

Presenters:

Julie Ogilvie
Service Director,
Brand & Communications Strategies
SiriusDecisions

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Lisa Nakano
Service Director,
Customer Engagement Strategies,
SiriusDecisions