Product planning and innovation can be expensive, taking several months – if not years – before adding to a company’s bottom line. Increasingly, b-to-b product managers and marketers are taking a detailed look at the success of new product introductions, seeking frameworks and decisionmaking criteria to enhance new product success in the market. Similarly, the maintenance of a profitable portfolio of products has become increasingly important to organizations where there is stiff competition for sales and marketing dollars. Many companies are seeking best-in-class tools for evaluating the health of products that are in the market and for executing strategic and structural portfolio changes while maintaining customers.
In our upcoming advisory forum, SiriusDecisions will center the best practice sharing discussion on our best-in-class framework, the SiriusDecisions PMM model, designed to help you optimize a customer-centric innovation and go-to-market business process for new product success. We will answer the following key questions:
How can our new product development process become more customer-focused?
How can we innovate and go-to-market quicker with new products and solutions?
What are the best practices for developing a realistic business case?
How can our product launches better resonate with customers?
How do I make a decision to sunset a product?
What data do I need to evaluate my product portfolio through growth, maturity and exit?
This complimentary, invitation-only roundtable will be held from 8 a.m. to noon on Thursday, February 28 at the Hyatt Rosemont in Rosemont, IL. Seating at this exclusive event is limited so register today!
Research Director, Product Marketing and Management
Leveraging the SiriusDecisions PMM Model for Driving Customer-Centric Innovation