When it comes b-to-b marketing campaigns, most marketing leaders would describe nirvana as a fully integrated, seamlessly orchestrated, audience-centric campaign. However, achieving a state of campaign bliss is a journey of enlightenment. It can take many reincarnations of a campaign to achieve the desired outcomes.
Success requires a vision for the campaign architecture and a cohesive approach for orchestrating campaign efforts across multiple teams. From the translation of the go-to-market strategy to the coordination of campaign operations, the role of the marketing leader is critical.
Download the SiriusDecisions Campaign Framework for an integrated approach to campaign planning!