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When it comes b-to-b marketing campaigns, most marketing leaders would describe nirvana as a fully integrated, seamlessly orchestrated, audience-centric campaign. However, achieving a state of campaign bliss is a journey of enlightenment. It can take many reincarnations of a campaign to achieve the desired outcomes. 

 Success requires a vision for the campaign architecture and a cohesive approach for orchestrating campaign efforts across multiple teams. From the translation of the go-to-market strategy to the coordination of campaign operations, the role of the marketing leader is critical. 

Download the SiriusDecisions Campaign Framework for an integrated approach to campaign planning!  



The SiriusDecisions Campaign Framework