B-to-b organizations waste significant amounts of time and money on misaligned reputation, demand creation and sales enablement activities, much of it due to the lack of an integrated campaign planning framework.
In early 2012, SiriusDecisions introduced its campaign framework to drive strategic alignment between sales, marketing and product functions. Over the past 18 months, we have watched a growing number of b-to-b organizations operationalize this framework, and learned a significant number of lessons along the way.
Our success kit for you includes research on the following topics:
The Anatomy of a B-to-B Campaign (Core Strategy Report)
Aligning Campaign Themes with Product Launches
Campaign Implementation: The Needs Assessment Phase
Planning Assumptions 2014: Campaign Strategy
Other Success Kits:
Download a complimentary copy of our Campaign Strategy success kit to help make your campaigns an operational reality this coming year.