It’s the problem that bedevils nearly all b-to-b organization today: Content is everyone’s – but no one’s – responsibility. Combine this with the fact that best-in-class content is required to drive multi-touch demand creation programs, lead nurturing, pipeline acceleration, sales enablement and more, and it’s quickly understood why building – or fixing – an organization’s content factory is required.

SiriusDecisions is at the forefront of best practices in b-to-b content process, execution and measurement. 

Our success kit for you includes research on the following topics:
  • Introducing the SiriusDecisions Content Model
  • Sales Content: Gathering Feedback from the Field
  • The SiriusDecisions Persona Interview Guide
Planning Assumptions 2014:  Content Alignment
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Download a complimentary copy of the Content Alignment success kit to help with your content process, execution and measurement today.



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5 & 6 Nov. | SiriusDecisions Summit Europe 2013 | London, UK

Aligning Sales, Marketing and Product. Drive topline growth in 2014! Learn from your peers, and leverage the latest research, data and models to optimize sales, marketing and product efficiency and effectiveness. Book your place today!