Content is the lifeblood of modern b-to-b marketing. As organizations ramp up and formalize their approach to content marketing, approaches to content strategy remain highly variable, intuitive, and based on the skills and decisions of individual contributors. In this webcast, we are thrilled to launch our new content strategy methodology to help transform your organization's approach to content strategy.
This methodology builds consistency of quality, discipline and repeatability into your team's ability to identify a high-impact system of content to fuel any marketing, sales, or product initiative.
In this session, we will introduce you to the methodology and share the system of tools that are available.