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Optimize Waterfall Performance 
A Personality Test for Your Demand Waterfall®

Sirius Decisions: Intelligent Growth

We've spoken with hundreds of b-to-b clients about their waterfalls and in these conversations, we've identified a number of common issues in waterfall performance. The numbers are always different, but the issues are similar. With similar attributes to the Meyers-Briggs personality types, we found that waterfalls have personality types too.

The SiriusDecisions Demand Waterfall® personality test defines a pattern based on four performance attributes with two options each, for a total of 16 different personality types. By understanding the waterfall personality pattern, marketers can identify what is needed to improve processes and drive more revenue from their marketing and sales investments.

The first step in the process is to identify your waterfall pattern. Complete the form to the right to access the initial assessment of your waterfall pattern. Upon submitting additional information on demand type, qualification level and conversion rates, you'll receive a customized one-page analysis of your preliminary waterfall pattern, along with insight on possible issues within the waterfall. Your pattern is a great starting point in discussions with SiriusDecisions about how we can help you improve your waterfall performance.

Interested in learning more about waterfall patterns? Watch the overview below.

© 2014 SiriusDecisions Inc. • (203) 665-4000

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