Introducing The SiriusDecisions Channel Programme Model - Tuesday 26 January OnDemand
When b-to-b organisations decide to use some
combination of third-party channel relationships to fuel their growth, they
often take an opportunistic or ad hoc approach, leaving them with a channel
programme that is far from optimised. Many leaders don’t have a clear picture
of what key processes are required to drive successful partnerships or which
functions are responsible for planning, executing or optimising them.
State of European Demand Generation - Thursday 28 January OnDemand
Two years on from our
initial SiriusDecisions research into effective demand creation techniques in
Europe, we’ve revisited these markets to understand how the use of tactics has
changed and what tactics European marketers are finding most effective today.