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SiriusDecisions helps sales leaders make better decisions and execute faster so that they can hit their number. We do this by providing best practices, data and advice around sales, strategy, organizational design and investment, talent management, lead generation, and sales execution. 

Through our proprietary knowledge of these subject areas, we’ve developed the SiriusDecisions Global Chief Sales Officer Study. 

 In this study, you will learn:  

• How CSOs are gaining cross-functional agreement on a go-to-market architecture  

• How CSOs are designing their sales structures to efficiently pursue the target market 

• How CSOs are developing a demand sourcing plan to identify and engage buyers

• How CSOs are arming their sellers with the right business acumen required to help buyers




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Global Chief Sales Officer Study