Intelligent Growth™ Through Sales and Marketing Alignment
Contributing leads that consistently convert to pipeline is the essence of the modern b-to-b marketing function. Easier said than done, right?
Quality leads are the result of a number of things going right – an understanding of the buyer’s need, a compelling value prop, a compelling message and timing. Perhaps most important is marketing’s alignment with sales.
SiriusDecisions introduced the original Demand Waterfall® in 2006 to create a shared view between marketing and sales to reveal the health of an organization’s new-business-related activities. The Demand Waterfall® has evolved over the years to meet the changing needs of the demand marketer and many best-in-class b-to-b organizations have adopted the SiriusDecisions Demand Waterfall® as the standard for measuring and optimizing their demand creation efforts.
We have worked with hundreds of companies of varying shapes and sizes to make the waterfall concept a reality. Wherever you are in your demand gen efforts – just getting started or tuning for optimization, the road to mastery begins with a solid understanding and consistent practice of the SiriusDecisions Demand Waterfall®.
Download our data sheet to get started on your journey, or to take your performance to new heights.