Intelligent Growth™ Through an Improved Product Management Framework
56% of companies report that greater than
half of their new offerings fail to meet the desired performance and
One reason that organizations struggle is their existing product management processes don’t facilitate the cross-functional alignment needed to bring complex offerings to life.
The SiriusDecisions Product Marketing and Management (PMM) Model™ is a best-in-class workflow for innovating and marketing new or existing b-to-b offerings. It is derived from data collected through SiriusDecisions proprietary survey and benchmarking processes, representing b-to-b industry best practices for innovation, go-to-market and product lifecycle management. To drive high performance, the PMM Model™:
Describes the best practices for activities and deliverables as part of an innovation and go-to-market process
Highlights when those activities should occur in the process, and where responsibilities should sit in a cross-functional team
Shows how product management, marketing and sales need to interlock throughout the process