While high-performing b-to-b marketing organizations that are more efficient, productive and accountable than their peers come in many shapes and sizes, they consistently have several characteristics in common.
5 things all best-in-class organizations have in common
on over a decade of working with, and gathering benchmark data from
thousands of leading marketers, SiriusDecisions has identified five key
factors that drive superior marketing performance that are directly
influenced by marketing leadership. During this Webcast, attendees will gain insight into:
A clear definition of what it means to be a high-performing b-to-b marketing organization
The top five common characteristics of leading marketing organizations that are the foundation for best-in-class performance
An examination of the marketing leader’s role in developing these characteristics in their organization
A set of simple next steps and actions that all marketing leaders should take now
Jay Gaines is a seasoned marketing professional with 20 years of experience in a variety of industries. His experience includes team building and leadership, marketing strategy and planning, marketing budget and operations management, demand creation, sales and marketing alignment, business development, product development and management, interactive marketing/advertising, inbound marketing and social media.