As a competent b-to-b marketing professional, you know what it takes to meet organizational goals and to succeed in your function. But with change and uncertainty being the norm in the b-to-b marketing environment, are your current skills enough to ensure your success tomorrow and in the future?
To help combat this challenge, we've created a comprehensive self-assessment, to test your current competency and skills levels in the three major areas of marketing skills needed for success: portfolio marketing, field marketing (demand generation), and marketing operations.
Taking our self-assessment will ultimately help you:
Compare your current competency and skill levels against our recommended best practice levels in the 3 major areas of marketing
Analyze any gaps and receive a clear, recommended solutions path forward for improvement