Operationalizing the SiriusDecisions Content Model

1-hour OnDemand Webcast 


Sirius Decisions: Intelligent Growth


It’s an unfortunate b-to-b fact of life: Between 60 and 70 percent of content that is created is never used. Moreover, more than half of b-to-b organizations do not have a unified, enterprise-wide content creation process in place. To counter these facts, SiriusDecisions introduced its Content Model in 2013, a process flow which helps organizations properly gather insights and effectively create, activate and optimize content. This presentation provides the following benefits:

For sales: 

  • Understand the true potential of marketing to enable sales with relevant, accessible content

  • Discover the roadmap to optimizing b-to-b marketing and sales content alignment

  • Learn a framework that explains why shadow IT, specifically freemium applications, has become so pervasive, and see why some applications are more susceptible to displacement than others

For marketing:

  • Gain insight into best-in-class b-to-b content process workflow

  • Learn from peers about how they have implemented the SiriusDecisions Content Model

For product:

  • Learn peer best practices for the role of product marketing in the overall b-to-b content lifecycle

  • Gain visibility into the needs and pain points of downstream content users


© 2016 SiriusDecisions Inc. •  (203) 665-4000

Christine Polewarczyk
Research Director, 
Strategic Communications Management




Susan Felke
Senior Manager, Content Management, Illumina



Rudy Chang
Vice President, Marketing Platforms and Content Strategy, IBM



Presenters