How Product Marketing Enables Sales

Developing the Right Mix of Enablement Tactics and Content

Sirius Decisions: Intelligent Growth

Over 80% of b-to-b buyers indicate that having an interaction with a vendor sales rep from the winning provider positively influenced all phases of the buyer’s journey. Given this influence, portfolio marketers have a critical role to play in enabling sales to sell more and reach quota faster.

Download this overview of the SiriusDecisions Sales Adoption Model and the SiriusDecisions Messaging Nautilus for Sales Content to begin developing the right mix of enablement tactics and content suited to sales’ needs today.



© 2015 SiriusDecisions Inc. • (203) 665-4000