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2018 Global CMO Study: Key Findings

The role of the CMO continues to transform. Today, a CMO is expected to drive the company’s growth agenda, be a revenue leader and own the customer experience. Our annual 2018 Global CMO Study shows that the CMO’s top priorities reflect these new expectations.   

Nearly 250 marketing leaders around the world, representing b-to-b organizations in a variety of industries, regions and revenue bands, participated in this year’s study. Highlights include:

. How marketing leaders are adapting their marketing strategy to support their organization’s growth objectives.

. The trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years.







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