The SiriusDecisions Persona Framework

Adopting Personas to Drive Customer-Centricity


Sirius Decisions: Intelligent Growth


More b-to-b organizations are adopting personas in order to drive customer-centricity in their go-to-market strategy and to move away from a product-focused approach.

SiriusDecisions research in personas provides the framework, methodology, and best practices for constructing buyer personas and applying persona insights into messaging, content, campaign, and sales enablement strategies.

Download an overview of the SiriusDecisions Persona Framework and learn how to apply persona insight to content, campaign and innovation strategies today!



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