With more companies embracing agile and scrum approaches, questions frequently emerge about how the role of product owner compares to the role of product manager. Many clients of our product management advisory service are struggling with this distinction, though the question isn’t really whether a single role should be called “product owner” or “product manager.” The underlying question is, should the same person play the role of both product manager and product owner, or should these be two roles be filled by two different individuals?
Our view at SiriusDecisions is that both approaches have their benefits and drawbacks, and either approach may be appropriate given a variety of circumstances. To help product management leaders through the process of deciding which approach is right for them, we have created the SiriusDecisions Product Ownership Decision Framework. Download it today!