Best-in-class b-to-b organizations have adopted the SiriusDecisions Demand WaterfallTM as the standard for measuring and optimizing their demand creation efforts. Since its introduction, we've worked with hundreds of companies to make the waterfall a reality. Our experience has led us to evolve the waterfall for today's complex demand creation environment.
The Rearchitected Demand WaterfallTM
The rearchitected SiriusDecisions Demand WaterfallTM incorporates inbound marketing, marketing automation, teleprospecting and sales into the demand journey from cold to close.
With the enhanced SiriusDecisions Demand WaterfallTM you'll find:
The Next Evolution of Demand
New stages, which reflect a more complete view of the journey that demand takes from cold to close.
Stage rollups, including inquiry, marketing qualification, sales qualification, and close.
Color coding, which assigns a purpose to each box in the waterfall.