New buying behaviors. New responsibilities. New efforts to build efficiencies in execution. All of these factors continue to drive the reality that doing business using the same roles and organizational structures that worked five years ago simply won’t do.

SiriusDecisions has identified a host of common emerging roles within sales, marketing and product functions that will continue to emerge in 2014 and beyond, as well as changes in structure that will be required to house them.

To help your organization make the necessary changes, our success kit for you includes research on the following topics:
  • The SiriusDecisions Relative Productivity Framework (Core Strategy Report)
  • Onboarding: The Role of Sales Operations
  • Product Launches: Maintaining the Mindshare of Sales
Planning Assumptions 2014:  Redefining Productivity
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Download a complimentary copy of the Redefining Productivity success kit to build efficiencies in execution for the coming year.



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5 & 6 Nov. | SiriusDecisions Summit Europe 2013 | London, UK

Aligning Sales, Marketing and Product. Drive topline growth in 2014! Learn from your peers, and leverage the latest research, data and models to optimize sales, marketing and product efficiency and effectiveness. Book your place today!