New buying behaviors. New responsibilities. New efforts to build efficiencies in execution. All of these factors continue to drive the reality that doing business using the same roles and organizational structures that worked five years ago simply won’t do.

SiriusDecisions has identified a host of common emerging roles within sales, marketing and product functions that will continue to emerge in 2014 and beyond, as well as changes in structure that will be required to house them. To help your organization make the necessary changes, our success kit for you includes research on the following topics:
  • What’s in Store for Field Marketing?
  • Sorting Out Product Management and Marketing
  • The Changing Role of Channel Marketing
Planning Assumptions 2014:  Role Clarity
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Download a complimentary copy of the Role Clarity success kit to ensure you have the optimal roles and organization structures in place.



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5 & 6 Nov. | SiriusDecisions Summit Europe 2013 | London, UK

Aligning Sales, Marketing and Product. Drive topline growth in 2014! Learn from your peers, and leverage the latest research, data and models to optimize sales, marketing and product efficiency and effectiveness. Book your place today!