SiriusFoundations: Content Strategy and Operations

30 Minute OnDemand Webcast + Q&A

Sirius Decisions: Intelligent Growth

Every marketing leader knows content is king. But how do you ensure your content is being used as effectively and efficiently as possible? Content strategy and operations leaders are responsible for evangelizing content strategy best practices and facilitating alignment and efficiency. View our foundational session on content strategy and operations for an overview of core SiriusDecisions concepts, frameworks and terminology.

In this replay, you will walk away with an understanding of:

  • how to more effectively manage and measure content processes and performance, and how to meet the multi-audience, multichannel and multilingual needs of your sales and marketing teams

  • key priorities such as strategic content planning, content management and technology, the content factory, and content strategy and operations functional design and development

  • SiriusDecisions models and frameworks, such as the SiriusDecisions Content Model, the Content Transformation Framework and more

Presenter:

Phyllis Davidson
Research Director,
Strategic Communications Management

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