How MAP + Seismic = Personalization Throughout The Buyer Journey

Lunch and Learn with Seismic

Wednesday, May 17
12:30 p.m. - 1:40 p.m.
Veronese 2401

Many marketers understand the value of a personalized message in their email campaigns, but what happens to that message once it’s handed over to sales? In this session, Daniel Gaugler, CMO at PFL, will share his experiences using targeted messaging through MAP and Seismic to improve selling performance. In this session, you will learn:

  • How a “best in class” conversion analytics marketing team approaches content creation 

  • How Marketo’s lead scoring improves using data gathered from Seismic 

  • The benefits to the sales organization of personalized messaging throughout the buyer journey


Daniel Gaugler, Chief Marketing Officer, PFL
Daniel is responsible for the creation and execution of PFL’s strategic marketing initiatives, generating demand and evolving the company’s brand. He draws from a strong technology background and has been with PFL for over 12 years. Daniel is passionate about building tools and systems that help marketers achieve their goals. His personal passions are teaching his son and daughter anything, wake boarding, basketball, and building anything from Jeeps to forts.

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