Staying in the Race: The Evolving Art of Web Conversion Optimization

1-Hour OnDemand Webcast

Do you know how well your company’s Web site compares to best practices for Web site conversion optimization? Keeping up with advances in technology and applying what’s considered state of the art can seem like a tough race to win. Using feedback from client experience, SiriusDecisions regularly evolves its Web Conversion Optimization Framework to provide timely and comprehensive guidance on how to stay ahead of the competition. 

This presentation will provide the following benefits:

  • Learn about the SiriusDecisions Web Conversion Optimization Framework, including the phases and components that are critical to assess, measure and optimize

  • Understand how to use the framework to identify specific improvement areas for your organization

  • Hear how to increase the conversion of Web site visitors from unknown and unengaged to known and engaged

Sirius Decisions: Intelligent Growth


Gil Canare
Senior Research Director,
Demand Creation Strategies

© 2017 SiriusDecisions Inc. • (203) 665-4000

Barbie Mattie
Senior Research Director,
Emerging Growth Strategies