B-to-B Boot Camp

Sunday, May 5, 2019 | The Fairmont Austin

1:00 PM - 4:45 PM 

Looking to build on your teams’ knowledge and skills? Then you need to ensure a strong foundation in b-to-b marketing. SiriusDecisions Learning is thrilled to present a Summit learning experience like never before: B-to-B Boot Camp! B-to-B Boot Camp is a fully interactive, on-site certification program, bringing to life the fundamentals of b-to-b marketing in a fun environment. 

Novices and experts alike will enjoy the benefits of highly engaging instructor-led content, exercises and peer-to-peer collaboration based on the building blocks of b-to-b marketing.

Attendees will walk away from this program with a solid knowledge base in:

• Demand type

• Relative targeting

• Lead taxonomy

• The buying cycle

• Campaign planning

• The customer lifecycle

• The Demand Waterfall®

• Service-level agreements


Privacy Policy             © 2019 SiriusDecisions Inc. • (203) 665-4000

Please note that this session is on a first come, first serve basis and we can not guarantee a spot!