Many companies struggle with deciding where to allocate product investments, and how to measure innovation success. SiriusDecisions has created the Innovation Strategy Framework, a strategic decision tool for innovation designed around how best-in-class organizations allocate investments in new and existing products.
In this new webcast, SiriusDecisions will give insight into how to create a product investment strategy that supports company growth. By attending, you will gain actionable insight into the following:
How to move from an internally focused process for innovation investment to a market-based, opportunity-driven approach
How a standard innovation strategy framework can ensure the right level of investment in the right products
Criteria and metrics to implement to increase the likelihood that innovation initiatives will succeed in the market
Industry-standard approaches to investment in innovation and new product initiatives
How to make sure that new product development efforts are in line with overall growth strategy
What roles product management, marketing and sales play in supporting innovation strategy
Jeff is a recognized thought leader in product management, with over a decade of experience in the development of Web-based products and services. Jeff has specialized in rapid diagnosis of product management process and organizational issues that prevent successful market-focused new product development, and implementing turnaround strategies for short-term wins and long-term success.
Innovate and Invest with Confidence
Innovation Strategy: Choosing the Right Products and Opportunities to Drive Company Growth