Start Date: Wednesday, August 14, 2013
    Start Time: 11:30 a.m. EDT / 4:30 p.m. BST


Many companies struggle with deciding where to allocate product investments, and how to measure innovation success. SiriusDecisions has created the Innovation Strategy Framework, a strategic decision tool for innovation designed around how best-in-class organizations allocate investments in new and existing products.
In this new webcast, SiriusDecisions will give insight into how to create a product investment strategy that supports company growth. By attending, you will gain actionable insight into the following:
  • How to move from an internally focused process for innovation investment to a market-based, opportunity-driven approach
  • How a standard innovation strategy framework can ensure the right level of investment in the right products
  • Criteria and metrics to implement to increase the likelihood that innovation initiatives will succeed in the market
  • Industry-standard approaches to investment in innovation and new product initiatives
  • How to make sure that new product development efforts are in line with overall growth strategy
  • What roles product management, marketing and sales play in supporting innovation strategy

Jeff Lash, Research Director, Product Management
Call us today at +1.203.665.4000
© 2001-2013 SiriusDecisions Inc
Jeff is a recognized thought leader in product management, with over a decade of experience in the development of Web-based products and services. Jeff has specialized in rapid diagnosis of product management process and organizational issues that prevent successful market-focused new product development, and implementing turnaround strategies for short-term wins and long-term success.
Innovate and Invest with Confidence

Innovation Strategy: Choosing the Right Products and Opportunities to Drive Company Growth