How can you guarantee the success of your products in the marketplace? Organizations are struggling to identify the criteria needed to validate product investments, and when (and how much) to re-invest in offerings.
Create an Innovation Investment Strategy
SiriusDecisions has begun to help organizations support overall strategy with innovation decision-making, and how to measure innovation success by developing the Innovation Strategy Framework. To learn more about the model, download this brief: Introducing the SiriusDecisions Innovation Strategy Framework.
By reading this brief, you'll gain insight into:
Introducing the SiriusDecisions Innovation Strategy Framework
  • Allocating innovation investments across new and existing offerings
  • How to allocate investments to achieve desired growth objectives while managing risk
  • Four investment approaches: core innovation, new market extension, existing market expansion and breakthrough innovation
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