Sales Enablement: Planning Guide 2020

Gathering as much intelligence as possible to inform organizational decision-making may seem like an obvious requirement for sales leaders. However, many sales enablement functions make choices about how to support their internal customers on the basis of intuition, guesswork and tradition.

In this guide, we describe six planning assumptions related to the better use of internal intelligence sources that sales enablement leaders should incorporate into their planning for 2020.
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